Loan against your Luxury Watch


Loan against your Jewellery


Loan against your Luxury Car

Staff at AF Premier have over 50 years’ experience in dealing with prestige items, our commitment is to provide a different type of asset finance service. Our objective is to find funding solutions tailored to the needs of our clientele.

Our ambition is to continue to evolve within our industry, providing asset-based funding for clients old and new, delivered with discretion, professionalism and a commitment to quality of service. As a leading and reputable independent short term funding service in London – and indeed the UK – we ensure that all transactions are handled securely, promptly and with a sensitivity and care unmatched in our industry.

Our experience and understanding of luxury products such as Quality Watches, Jewellery, Diamonds & Luxury Cars is second to none and allows our clients to achieve the maximum funds against their items based on current market values.

Our Testimonials

What our customers think about us.

“I needed some quick cash to pay for home renovations. I found them to be both extremely knowledgeable & professional and the money was in my account within an hour. I wouldn’t hesitate to recommend them.”

Mr M ChowdhuryHounslow

“I have dealt with Logbook Lending Ltd for over 5 years and each time I have had a fast efficient service.”

Mrs S GraceWimbledon

“I used my Rolex watch to help raise funds to pay for my dream holiday. The service was excellent I will recommend to all my friends.”

Angela WilliamsLondon N8

Consumer Credit Association


Representative Example

Representative APR


Example – Loan

£25,000 for 7 months

Total payable in one instalment


Total charge for credit


Interest rate

72% pa fixed