Loan against your Luxury Watch


Loan against your Jewellery


Loan against your Luxury Car

We have between us over 100 years of industry experience, our commitment to providing a different type of brokering service has enabled us to grow our business to an ever-expanding exclusive clientele. Our objective has always been to finding funding solutions tailored to the needs of our clientele.

We’re proud to say that over the last four years, AF Premier have supplied over £20 million in asset finance. Our advice, expertise and premier service keep our clients coming back (over 80% of our clients return to use our services).

Our ambition is to continue to evolve within our industry, providing asset-based funding for clients old and new, delivered with discretion, professionalism and a commitment to quality of service. As one of the leading and most reputable independent short term funding services in London – and indeed the UK – we ensure that all transactions are handled securely, promptly and with a sensitivity and care unmatched in our industry.

Our experience and understanding of luxury products such as Quality Watches, Jewellery, Diamonds & Luxury Cars is second to none and allows our clients to achieve the maximum funds against their items based on current market values.

Our Testimonials

What our customers think about us.

“I contacted AFP as I needed some quick cash to pay for home renovations. I found them to be both extremely knowledgeable & professional and the money was in my account within an hour. I wouldn’t hesitate to recommend them.”

Mr M ChowdhuryHounslow

“I have dealt with AF Premier for over 5 years and each time I have had a fast efficient service.”

Mrs S GraceWimbledon

“I used my Rolex watch to help raise funds to pay for my dream holiday. The service was excellent I will recommend to all my friends.”

Angela WilliamsLondon N8