We specialise in luxury watches

What We Lend Against

AF Premier will lend against many prestige watch brands including Rolex, Patek Philippe, Audemars Piguet, Vacheron Constantin, Cartier, Frank Muller, Jaeger-LeCoultre, IWC, Omega, Hublot, Breitling, Panerai and many other fine timepieces.

Rolex watches are among the most popular brands that we lend money against. To raise a simple, quick loan, we’re happy to value all models, from Rolex Datejusts to Rolex Daytonas. Cartier is another popular brand, with each watch valued precisely, considering factors such as its age, condition and whether it comes complete with box and papers.


Our valuations are based on up-to-date market prices and auction estimates. We can provide a comprehensive and expert appraisal to determine the value of your watch. Your agreement will be completed quickly and professionally – with cash loans usually secured in under an hour.

Whether your watch is current, limited edition, rare, or discontinued, every aspect that can determine the value of your timepiece will be considered by our specialist team. Even if your watch has restorations, blemishes, replaced parts, or dents (which can impact the value of a fine watch), we are happy to give an accurate and fair appraisal.

Call us: 0333 999 7763

Consumer Credit Association


Representative Example

Representative APR


Example – Loan

£25,000 for 7 months

Total payable in one instalment


Total charge for credit


Interest rate

72% pa fixed